This year, Microsoft’s acquisition further accelerate the pace, investment also sharp increase: first in February, the acquisition of the Medstory extended its health care field of intelligent search technology; And then in mid-march and early may acquired Tellme Network respectively and ScreenTonic, extended its voice mobile search Microsoft Office 2007 technology and mobile advertising technology; At the end of may to a record price bought aQuantive; Acquired AdECN in July, and obtain the network advertising transaction platform.
In this series of purchase, the most conspicuous is aQuantive with $6 billion by Microsoft in the pocket. Because the purchase created Microsoft takeover of the highest price history records, and this transaction also reflects in Internet advertising on Microsoft and Google settle the determination.
High prices for why aQuantive
AQuantive founded in 1997 is a Internet advertising company. Although is founded time is not long, but it in the 2005 global advertising sales rankings as high as 14 th. Through a series of acquisitions and integration, itself in the buyout by Microsoft Office 2010 has 3 sub-companies when, they were for customers in the design of interactive advertising ARazorfish Avenue, the Internet; To provide Internet advertising management and control technology platform no Atlas; And advertising agencies DRIVEpm intermediary company. And DRIVEpm have a first-class contains 250 home popular website distribution network, and the massive customers.