Archive for July 3rd, 2011

Product design still has an important job, is to ensure that all visible part products remain consistent. Different modules, or different characteristics by different people may development, how to ensure the visible part look the same, the user will not be in a product when using suddenly feel not the same products, this depends on Microsoft Office 2007 product design personnel.

The fifth kind of personnel is the product availability assessment engineer, they mainly do is to ensure that the products can be used, is easy to use, and can easily user acceptance. General in the product development process in the early or had some different archetypal, is for some characteristics what to do, how the user interaction, the design, and then some different prototype to the usability assessment engineer for usability testing. To determine the final plan. Microsoft has been the extremely seriously. You might have noticed in IE early version, the address bar and not Go "inside" button, just have a address bar. But then through the usability testing, found that some users to address after go in, knock in waiting there, also do not know the press enter. That really is a person like this. So from 5.0 to start in address after Abram added a button. Users of the address, knock after can try to click a button to connect to the web he needed.

A class is under development personnel. Developers in Microsoft Office 2010 should be very important, but I feel like, by contrast, not in our domestic some enterprise so important. Developers, part of it is the main work design some algorithm, the file, or to make PM characteristics that is it put forward one’s own feedback. And the more important one, is to help launch schedule, from product PM what time can do "beta Co." 1, 2, when can be released. These with developers, so closely related and developers decide it’s progress. In addition, is usually write code, the programming and debugging, and later the defect repair.

 

Next role is program management, we used to call the project management, but the last time I speak in Shanghai, students, they say the domestic project manager do very different, so here I will call in program management. Sometimes I could swap with.

At Microsoft, program management is mainly do Office 2007 products, at the right time to the appropriate product launch. He met the most main difficult is how to keep control. The appropriate time means that you have to control the product release schedule, can not have the delay. You know the product process not sure is man-made factors, the release date control good, this is very difficult. And to make the right choices. There are times when you can be in the release date and new properties between need to make trade-offs, or whether to take new technology, using the new tools, algorithm is necessary, whether we what to do, what to do and what not to do, to make choices between, so as to control the characteristics of the product and make it can meet the demand of market. Program management personnel need to measure the risk of doing these things, need to measure especially clear.

The three kinds of personnel to the Office 2010 entire product planning, to the market, and the product development process control basically settled, can be said the most critical.

The rest of the product design, the main products of the user interface is do or visual design. These people generally have design background. Like Microsoft products, used to user interface design or the user interaction is not much, because on traditional PC, early just professional tools. But now more and more to the consumer, the first user direction, so to the interface design demand is higher and higher. The company invested in this great human. I don’t know that we all see the new Windows XP, or as "MSN explorer" no, these products and traditional products, appearance, including users than use way. Are completely different, more attention is a whole experience, experience.

 

The first is the product planning personnel. Product planning personnel main task is to survey, including survey your competitors, customers, and other market demand. The process of product planning is a definition of the Office 2007 product process. They usually do a lot of research, through the track the market users, market research, look at the industry’s report to determine the products for three to five years of development planning. In fact as a product planning personnel, the most important thing is to have prospective. Is not only can see now, and what kind of market is more to see three to five years later would look like. We can see a lot of Microsoft products, there is a saying that "version 3.0", may at 1.0, 2.0 is not very good, this might be the problem of function, may be staying ahead of the market’s sake, like Windows, when a, no matter from hardware or software applications to see, all without market, but through the continuous improvement, to 3.0 it has been a great success. From this point of view, product planning personnel is very important.

The second class is the product management. To a certain extent a bit like doing the traditional market personnel, but not completely the same. Their main task is the product to the market. Including the decisions of product positioning, packaging. The most important thing is to convey what a user information. Also is why users buy your product, or upgrade to your products. Many people say Microsoft’s products, except for the good quality, market also do well. Like IE is a very good example of the operation of the Microsoft Office 2007 market. For example, IE the original user positioning, not trying to make the existing users turned to Netscape IE, never to do so on. But the face of a new Internet users. This is very clear. Users positioning In addition, different versions of IE, development is different, need to side with a simple information to users, this version than other version do any good. These are all product management personnel to do.