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Microsoft BizSpark innovation enterprise competition in the greater China region has fallen the curtain. Microsoft company strategy and emerging business development vice President Dan ‘l Lewin and Microsoft Office 2007 greater China region development tools and platforms group general manager and chief cloud computing strategy officer XieEnWei accepted the interview people net, and type of the original Chinese enterprise advantages and disadvantages response.

Dan ‘l Lewin said he in four, five years ago, the second a China came to China feel that China’s local enterprises and start-up enterprises there has been a lot of change. On the one hand, China’s many start-up enterprises to the understanding of the market more mature, in the face of market, more easy. On the other hand, these enterprises have international perspective, but not limited to the local market.

"These native start-up enterprises also has a unique advantage." XieEnWei think, because was born in local, local enterprises in the capital will have a clear advantage, a lot of VC would like to go to the potential of the start-up enterprises; local In addition, the Microsoft Office 2007 government also more willing to help and support these native enterprise, give more opportunities in the enterprise. These are all very good local advantage.

XieEnWei for local Chinese start-up enterprises need improvement Suggestions were put forward. "First of all is the diversification of innovation." He thought, Chinese companies industry is more serious problems, such as centralized most focused on the Internet, e-commerce, mobile Internet and network video industry, an industry that soon to too saturated, and centralized other traditional industries will be remaining resources. "Therefore, I suggest that these native start-up enterprises, can much to observe, and found that many more opportunities to make the choice of differentiation."

In addition, Dan ‘l Lewin also mentioned the Microsoft Office 2010 display skills. This innovation contest period, many start-up enterprises leaders will show their more, "and investors see is a collective, is a team. He said, excessive highlighting your show or themselves, and ignore their team, will let investors have not reliable feeling.

Located in Beijing zhongguancun Microsoft Office 2007 research group of the area Asia Pacific headquarters building officially put into use today, a Microsoft in outside the United States the largest research and development base, officially became the zhongguancun "permanent residents".

Construction investment of 2.8 billion yuan of Microsoft research Asia Pacific group headquarters building, is the first time in Microsoft bought land and overseas at home and abroad are cause for concern. The Microsoft chief executive Steve? Ballmer also personally for the opening of the building to unveil.

Microsoft global CEO Stephen ballmer

Ballmer seems, Microsoft Asia Pacific in research group has been in Microsoft’s innovation platform played an important role, also will certainly become Microsoft global source of innovation. "Since Microsoft in Beijing zhongguancun set up the first office has been almost 20 years," he said, "Microsoft will always stick to the focus on China market, committed to the ‘China made, hui and wisdom global’."

"IT industry innovation and the rise of China is an inexorable trend, we are very lucky to live in two great process the intersection of." Microsoft Office 2007 global senior vice President, Microsoft research Asia Pacific group chairman, said zhang "Microsoft will deeper into China’s industry innovation system, and Chinese partner together to create the future."

Microsoft research Asia Pacific group headquarters building in 2008, by the two ground of building, with a total construction area of about square meters, available for 15 more than 5000 research and development personnel engaged in innovation. Currently, there are more than 3000 Microsoft research Asia Pacific group researcher, partners and engineers in the new building.

In recent years, Microsoft Office 2010 research Asia Pacific group have participate in a series of Microsoft innovation products, including the operating system Windows 7 revolutionary, Microsoft Office 2010, one of the core product and Visual Studio, SQL Azure, "will be" search engine, Healthcare and Microsoft digital entertainment.