Archive for July 26th, 2011

"In the Chinese market, more and more original type company not only pay attention to technology innovation, also in positive attention the change of the market, and to pay attention to the application, and customer service experience linked together, have clear business model." Microsoft’s Office 2007 strategy and emerging business development vice President Dan ‘l Lewin through the observation BizSpark innovation enterprise competition for China to the original type of understanding, and 4, 5 years ago, China’s startup type company not only deepened to the business model, and have a strong understanding of concepts, and tried to through the world of the global resources for local enterprise to bring the opportunity to go global, this also is to agree with Microsoft Spark plan hope for the future is through the breakthrough point, Microsoft brand advantage and products, solutions support more start-up type company, to gradually become Microsoft partner, this also is Microsoft’s survival co-existence and co-prosperity between the chain of environment.

And the BizSpark innovation enterprise competition on the final 15 companies, in addition to bring outstanding innovation technology, but also exist for example: innovation is not enough diversity, focused on the game and gathers mobile Internet applications, is too centralized could also lead to the aesthetic fatigue, and investors lose the good chance by investment. "In addition, China’s start-up enterprises in the Microsoft Office 2007 show their products technology has put too much emphasis on individuals and ignore the team, this also is to get financing, one of the big starring role." Microsoft greater China region development tools and platforms group general manager and chief cloud computing strategy officer XieEnWei also gives his Suggestions.