Microsoft slow and heavy turn: core business is was nibbling
"Wintel era" has died in battle. From then on, PC no longer software, hardware company by a master. Those who have used to be called a "giant" big firms have long reign technology market, and it has experienced rapid growth and shares soared. Now, their time seems to have in the past, old giant is facing the impact of the new generation, and experience the transformation pain. Perhaps, in the Office 2007 Ultimate process of change, "giant" need more to learn how to continuous innovation, how to continue to be in the current company. From this period begin, our newspaper will launch the elephants turned "series of reports, the transformation of their attention, and hope to find out the technology industry the shadow of the future.
On May 28, Microsoft CEO Steve ballmer in
Behind him, is to invest $300 million just completed in Microsoft research group Gemini building and he world the most powerful CEO identity very match. But on the day, Microsoft shares like the last eight years is same, still in the $25 around the block; Previously, apple has replaced Microsoft as the world’s largest IT company.
People are starting to ask, Microsoft or IT industry’s greatest company? Microsoft will also like in the past 20 years done, the developed revolutionary innovations products?
Question always unpleasant, it must be admitted that, like apple did Microsoft experienced growth and shares soared. Now, Microsoft will do is how to become a more mature companies.
Difficult turned
Microsoft is facing the dilemma of the situation. One is the important markets are behind Google and apple, in addition to its Windows and Office core business is also was nibbling. Including ray ozzy, Microsoft a lot of high-level acknowledge that rival user experience more than Microsoft, and this is considered by many to be the key to the future.
No wonder competitors to Microsoft without stint of satire. Google chairman Eric Schmidt (the Eric Schmidt) said not long ago, only four company is very good use of the platform strategy, they are Google, apple, amazon and Facebook. And to platform technology with Microsoft in his view, the "no opponent!!!!!" Schmidt said, in the mind of the consumer, Microsoft didn’t push consumer revolution.
Maybe, Eric schmidt said have to and that’s right.
Even if a collaboration with nokia and then spent $8.5 billion acquisition of Skype, Microsoft is still not is valued by the market. "For a had so market status of the company, it is really difficult."