Since the acquisition of the Quantive later, Microsoft of net ads more sufficient confidence. Microsoft CEO Steve Ballmer in July the financial analyst meeting said: "we are late, our scale than Google and yahoo small, but we are looking for to redefine the advertising of advertising method. This is an investment in, to create, to think about the whole network advertising business model of opportunities."
Since launched in May 2006 it advertising center, Microsoft has since won by more than 80000 advertisers. Microsoft Office 2007 Home and Student hope in all production line, the company said providing advertising, which is technology can understand the details of the network users, from the user’s sources, shopping purpose and so on. This summer, Microsoft started a special study of the Internet advertising research center.
Microsoft also appointed for new advertising department McAndrews vice President. Microsoft will this department is seen as the "ZaoBiJi", it will be responsible for your own website, cell phone, Microsoft gaming platform and other website advertising affairs.
Aquantive DoubleClick and plays a role, namely the middlemen contact advertisers and the website owner middlemen, they at fit time, appropriate for website video advertising banner ads, conveying and text ads.
McAndrews said: "we compete with DoubleClick for many years. If buy DoubleClick success, Google will be the industry fearsome opponent. But, it’s a long war, not a plate of the decisive."
DoubleClick and not have their own advertising agency, has A different Aquantive Razorfish advertising company, Avenue, it is exclusively for the Atlas department responsible for development technology.
Atlas technology is to attract a Microsoft reason.