In fact, Microsoft bets on software service on show on network services and the need for more and more interest in its search for a new product way out. The company is facing the customer update and upgrade traditional desktop software contract the pace of the slowdown.
"Obviously Microsoft has found the order according to the needs of the market potential for this new software," lehman brothers bank analyst Israel Hernandez said. "Microsoft still does not have to arrange for special human and making process."
In July this year the financial analyst meeting and Microsoft last month partner meeting, ballmer roughly described the future will invest more in managerial service plan. And in last week’s Microsoft software professionals meeting, chairman gates let people to learn more about the idea of service to them.
Gates said, in the long run, Microsoft Office 2007 Ultimate for its MSN web site to add more functionality Hotmail product characteristics, and the introduction of more Exchange email program and server products. According to him, the server and service the boundaries between the fuzzy can let Microsoft for business customers and consumers with better host service project.
"We will all of these together, you can select when the server or when a service to buy," gates said. "All we’re doing-including let server is equivalent to service the idea-are our long-term part of the architecture."
In the network development, Microsoft had to take measures to keep MSN website and the server and tools such as communication software division. Last week, Microsoft told developers to write to the MSN Messenger, etc, and search the cooperation application programming interface tools.
And in the enterprise marketing field, Microsoft more and more apt software service reflect their by IBM and Sun and has been touched by rival Oracle, etc, all these enterprises in the field of considerable investment.
Although specific details is not clear, but Microsoft is likely to this market their products. In addition to the existing E-mail security service FrontBridge and network conference application Live Meeting outside, Microsoft tend to let the software products and hosting services building closer ties. "Microsoft won’t give up completely independent software, but will make you more comfortable to management tasks," Directions on Microsoft’s analyst Rob Helm said. "You won’t see like Salesforce.com that no software situation."
Frank Gillett expected there will be more and more technology suppliers will be integrated into the software service to try products. Microsoft, for example, may will monitor code to customers’ Windows server integration software, once appear problem, can realize remote repair. "Just a complex software package to clients, say words of" good luck "is not enough. The enterprise must be trying to improve customer’s experience," Gillett said. "If still adhering to the four years in a product to the customer, this upgrade cycle is absolutely not enough."