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Crack "Microsoft destiny".

Tip: overconfidence, was Microsoft China company about the past self summary. But it was in the past. ".yes, and China development of China "became the new Microsoft China" motto

Just as in the 20 years old, Bill Gates did not get the graduation card of Harvard University in China for more than ten years’ development of Microsoft, up to now take a a good "report card".

But, when gates is to start up a business enterprise, Now, although gates doesn’t ignore the charm of the Chinese market, but he did have been hard to find the solution.

From have "ambassador the public relation ability" DuGuBin, to "work empress" WuShiHong, and then to the "idealist" GaoQunYao, cracking TangJun, are not in the position of President of Microsoft China sit for long. Each of them in ask yourself: the next step should do? But until Microsoft China President the cancellation of the position, a problem didn’t also can solve, only to be covered up the again just.

When he had founded Microsoft China research institute and the promotion for Microsoft vice President li kaifu of global leaving, the problem was serious ground on the gates’s desk. Followed, Microsoft greater China region WuShiXiong also CMO defected to eBay on eBay.

The outside world give this phenomenon a image of the appellation,–" Microsoft destiny, "meaning that no one can solution. But it is the real reason why?

The Chinese President not senior clerk

In talking about Microsoft office in many top have a tragedy when the real reason, Chinese academy of sciences of NiGuangNa in the Chinese of new age said, people think, no doubt, these top is very able, the problem is, they can’t achieve the desired objective of Microsoft company.

Microsoft’s Windows, Office software has a monopoly on the market, and to independent software industry development in China, we must break the monopoly, so Microsoft market share in China may not like it expected expansion down, this is the substitution can solve, unless it change their mission, which is to give up the monopoly.

And the greater China region for Microsoft and China the setting of the President, usually think that’s led to many people the cause of the conflict, NiGuangNa don’t think so, "it is the performance of its expectations and had the very big disparity."

Guangzhou, soldiers coming for enterprise management consulting company directors, the strategy director Mr. Liu buchen also have their own opinions. He told the China of new age put forward in an interview, first of all, Microsoft’s strategy in China have a serious defect. As one of the world’s most famous enterprise, Microsoft in China performance is not like other international enterprise that proud, such as Intel, although it seems to many people have more reason to Microsoft well. Microsoft China always unrest management, staff turnover, obviously, this is a Microsoft China strategy, enterprise system set out the problem, otherwise, no reason why high frequent flow for Microsoft is a normal problems.

"One thing is for certain, Microsoft for the Chinese market is a lot of judgment backward. For example, the President of the China locate a senior clerk, and China’s official is to eat the alliance." Liu buchen puts forward, the idea for an international well-known enterprise that is a backward and stale ideas not only. China, as the largest and most has the potential of the market, need to use complete enterprise management business philosophy to the management and operation, how can think "the official fix will be all right?"

NiGuangNa think, Microsoft and other foreign companies is different, it’s goal is to maintain its Windows, Office software such as already some monopoly position, the inevitable and China domestic software industry happen of sharp contradictions, and China’s existing "government procurement law, and future of the anti-monopoly law there of sharp contradictions. So with a lot of input Microsoft to do public relations, such as help place to establish a training center and so on, also threw some money to China some influential software enterprise.

Obviously, Microsoft’s true purpose and not make public relations, to do training or joint venture investment, these just to improve its image.

Microsoft China’s new motto

About Microsoft culture, NiGuangNa or appreciate.

"Microsoft is a very successful company, there are many other enterprise is the place of study. To Microsoft enterprise culture we know is not enough. There are reports that, when gates was asked: if only allow him in all the money and the most talented 20 employees to choose between words, he will choose which? Gates not hesitate a moment to prefer the latter, he said, ‘I don’t care about money!’ he was really not say it and remember that year the United States justice department ruled that Microsoft monopoly, in order to stabilize the heart after the company, Microsoft at a quarter of all profits ($2.3 billion) all take out as employees options." I don’t care about money, gates is said to "do. Like Microsoft this cherish talents, not heavy money of the enterprise culture, particularly worth many of China’s enterprise study. All in all, Microsoft is a worthy of respect enterprise, people simply against it in the field of software monopoly just."

In Microsoft entered into the mature period, people think now of the Microsoft and there had been a lot of differences, NiGuangNa agree with this point of view, he thinks, the so-called "difference" is that, now of the Microsoft slows down, the option value and not so appealing. But, to be fair, such as Microsoft can keep for a long time with the high-speed development of the enterprise, it is hard to find the second.

Overconfidence, was Microsoft China company about the past self summary. But it was in the past.

In China, Microsoft is drive before the sort of excessive confidence. It started modestly listens to the opinions of others, down, and then to do, then come back modestly listens to feedback.

Microsoft China in 2002 to the evaluation is: "no matter from investment and cooperation, market promotion or internal management are taken a series of new strategy, its core is" into ". Now of Microsoft China has begun into the Chinese software industry."

Microsoft CEO Steve ballmer also said: "from the experience of the past few years, we learned a lot of things, especially as the industry leader responsibility."

Microsoft in China strategy really change. ".yes, and China development of China "become Microsoft China motto. In addition to increase in business cooperation on the investment, Microsoft China to develop a series of social and public welfare activity. In 2002 a year, the public welfare funds donated by software and totaled RMB 3900 more than ten thousand yuan, including five hope primary schools and 4 net schools hope, and the view of the orphans and disabled persons, the extremely poor college students of donation.

"Microsoft China company to become China’s most respected enterprise, become the most trusted partner and most social responsibility of the enterprise citizen." The original Microsoft China President TangJun said, "I hope one day everyone talking about Microsoft, they feel Microsoft really is a in China, really help China’s software industry, information industry, to the user of the enterprise bring the highest value. Partners will also think the cooperation with Microsoft, which can learn something from Microsoft, and can be more big profits."