He, in four years time, let oneself become Microsoft
In 2007, steering Microsoft greater
15 years of China market experience, two successful professional managers from education to work experience, the American background-responsible for China’s choose the NBA handsome NBA global business operation President Heidi · YouBoLuoSi, for choosing the won’t play basketball IT managers to explain the reason for this.
Four years ago, from MOTOROLA "airborne" Microsoft, Chen faces two big topics is the performance and ascension of Microsoft China has the support of the Chinese government, he to Microsoft chairman Bill Gates commitment is five years.
Indeed, Chen yongzheng after taking office, with a series of heavy-handed policies make Microsoft greater China region sustained growth performance, and had become a Microsoft global’s fastest-growing region; Also during this time, Microsoft relations with Chinese authorities quickly heating up, President hu jintao took office in the first trip to the United States first, is Microsoft’s headquarters in Seattle, and in the gates home for lunch, become multinational company and the most moved my success stories.
Not only that, Microsoft China in global position also in Microsoft "Chen times" is mentioned an unprecedented height, Microsoft headquarters to Chen more power, including can directly to ask and management of Microsoft China affairs "privilege", and Microsoft greater China region of the Asia Pacific region and jump out of control with flat level, become the second after Japan alone took out the other Microsoft headquarters of management Asia market.
Do it all, Chen did not use five years, he said, although feel still owe Microsoft for a year, but he wants to do things have almost molding, no regrets, Microsoft will not cause too big effect. So more than a year ago, Chen began planning to leave Microsoft, and at this time, to his NBA out the colorful silk balls.
"Opportunity is rare, exciting and challenges", with the twelve Chen yongzheng words to express his NBA CEO last year
Compared to have stabilized Microsoft China layout, a move into the NBA, let Chen "excited" is China’s strategy of the NBA change, it is YouBoLuoSi called is the NBA Heidi · the "unprecedented" : NBA China will from independent of global business, the establishment of a new entity, introduce the strategic investors, then seeking listing alone.
October 16, 2007, the day before the NBA China, Chen, the second day of the new office, a band-aid on the forehead of the first time
The NBA’s top management of
Chen of course know this, "over the past year, NBA website in China’s flow doubled, 3 G phones will have a great future prospects, like adidas such partnerships will be more than 2000 stores in sales of our goods in. In the next few years, our thinking should be more open." He said, his new career will benefit from the new media and put him in the business and organization do big experience.
And to further strengthen the NBA relations with Chinese authorities, and will become the important content of the office Chen yongzheng after. In his four big thing after taking office, will have two is directly related to the relations with the government, one is to help the Chinese national team training, to prepare for the 2008 Olympic Games, the other is to help build WuKeSong nearby countries to the Olympic mofei "s shopping mall.
Chen’s strategic vision and drive in Microsoft has received full embodiment, but the NBA China new "action" on, from a beginner to come to a Slam Dunk suspension between need more time, distance, that sees the won’t play basketball IT managers given the answer.