Softwares-Supplier

Ballmer: we will have for analysis. If something in the past always is the turbulence of words, means that may now be is still very unrest.

WSJ: Windows mobile operating systems and other mobile phone difference is very big. Will the user interface so different mobile phone to Office 2007 consumers, will have a risk?

Ballmer: we must be proactive. Now the market is still very young, but by the end, I think people will think (iPhone and Android phone) full screen icon is very complicated. But it’s not that people don’t want application, but I’m not sure this is really ordinary users want way.

People will be the most important activities and the most important contacts in the center of the mobile phone, I think this way should be will attract a lot of users.

WSJ: you think Windows mobile phone will eventually became a substitute for the PC?

Ballmer: this is a complicated subject. I think the world will all exist in small screen equipment? Don’t. I think people will have small, medium, and large screen equipment.

Drive to the equipment will technology 100% of different? Won’t, I think these devices will have a lot of sharing between technology. In fact, you don’t want to always use the same user interface, because you want to be in different equipment has different operation modes.

I don’t think on the Microsoft Office 2007 market at present has a certain part of health. The earth’s most popular intelligent device is what? Or PC. This year the PC sales of 350 million units, and smart phones? Only the number of less than half. So smart phones is very important, the PC is also very important.

Through the Windows and Office sales application software, Microsoft has a monopoly on the PC field, and in smart phones on the market, Microsoft Office 2007 is far behind nokia, apple. In June this year, due to poor sales, Microsoft will be forced to enter the market only two months of their own mobile phone brand from market Kin removed. Industry insiders is that smart phones, Microsoft already on the market in the mortgage repayments, this time Windows 7 launch will become the please Microsoft last chance to fight back.

S dialogue

"Mobile phone is planning to enter China wp7"

Yesterday in the greater China region, Microsoft chairman and chief executive officer LiangNianJian when accepting a reporter to interview said that Microsoft is planning wp7 launch in China, mobile phone first in foreign countries, and then try again into China.

Reporter: Microsoft now only enter into mobile Internet will not too late?

LiangNianJian: a little not night, now mobile Internet is a new topic, cooperate with computing clouds development, just right.

Reporter: wp7 mobile phone when in the Chinese launch?

LiangNianJian: is planning, to see the promotion of foreign experience. Mobile terminal products need to be partners, will cooperate with Office 2007 China mobile, China unicom, very complicated. So Microsoft will first try, and then in abroad into China.

Reporter: whether Chinese operators cooperation with?

LiangNianJian: this is certain, every day in the negotiations with operation.

Reporter: many cell phone manufacturers to andriod, how to get them back?

LiangNianJian: has the choice is a good thing, each manufacturers choose platform is reasonable.

As early as in 1991, the bill will know buffett up by buffett on wealth should reward the society the idea the influence, and began to think about started foundations. The bill and Melinda wedding eve, bill’s mother wrote to Melinda, said great wealth to bring is great responsibility. Melinda letter said, will the Office 2007 wealth to charity. Now this belief is also by gates to communicate the couple of their children.

In 2000, Mr And Mrs Gates jointly established the bill and Melinda gates foundation, this be the couple common cause.

Two people of different motives big charity. For Melinda, it took to charity because of the holiday to Zaire met with extreme poverty to the women she was impressed. And for bill because understand each year to millions of children because originally completely preventable diseases and die.

"Melinda and I thought, since have could save their lives of the vaccine and treatment, the government will do our best to let everyone got prevention and treatment." Bill in Geneva the world health assembly said, "but we cannot avoid this cruel conclusion, is some life is respected, and some are not."

From shock to action, they follow the Microsoft Office 2007 simple creed: a life and other life have the same value. Drucker foundation chairman Francis Hector’s this woman (F ran ce s H e sse lb e in) said: "sometimes people to donate money was very detached, but they do have it the existence of the opposite. The business is very private and complex."

Because of the Exchange, Office and Vista product "eat dog food" bring significant effect testing, Microsoft began to promote it, called "7 x 24 promote" activities. Microsoft says, as long as its employees to be able to use these Microsoft Office 2007 software products 24 months, can save a total of 7 million hours of production time. Markezich smile said the company’s official estimates or too modest, the conclusion is at least less well for 10 million hours.

But, Markezich also admitted that when you try to push those who have their own daily assignments to complete the company staff to search for potential software Bug, things don’t always so smoothly.

"A lot of times, as the company’s CIO, you will be received an angry employees to you. He will be able to complain loudly roar loud: you you fucking kill me! I was going to do to the customer product introduction, it is for this damn new Office 2010 software out of the question, I will do anything! Whenever this time, we had to comfort them: you actually through this thing for the company to create more value, the value than you can from the client body created to more much. Because you find a potential problems and improve the quality of the products, so that 10 million other customers won’t encounter in the future to the same question."

When it comes to the future planning, Markezich is expected to have more and more products in Microsoft Office 2007 will carry on internal "eat dog food" test. And, he also said in the requirements of the harsh business applications use Beta Co., is actually very software worth the money.

Finally, he humorously said: "I am very anxiously waiting for one day we can psu on Xbox on to eat dog food testing. Although the board of directors of the company still has not approved the request!"

Kai-fu lee, says that Google China academy of engineering physics will also support the development of a global, and spend a body to make products for China. Google will use the top people support its unique r&d process, namely to engineer creative as the leadership, first by the researchers ideas, and then within the Office 2007 company is interested in the engineer to convene a preliminary research and development, and then Google’s platform, and then test product manager will intervene, gradually will produce market, and initial project would have from this a convener team, then go to the research and development of the other items.

Tencent CEO MaHuaTeng had told reporters that very jealous of multinational giants such as Google can use top talent build advanced research and development process, tencent is also in human resource, and the research and development system innovation, to narrow the gap. Tencent will be in Beijing, Shanghai and shenzhen via China’s Internet Office 2010 enterprise first preparation research institute, the composition of the tecent company core technology research and development platform.

In addition, the mass recruitment China Internet enterprise is not much, only in the national plan for baidu 300 employees. September 20 has launched the national campus recruitment action, can be in 13 areas develop campus talk.

The continuous improvement of new products, the mechanism of the old product out regularly, always make the products become or continued to be a standard of the industry. Innovation is the core of the whole process throughout Microsoft business spirit.

Four, create a learning organization

Microsoft people have developed their own strategy, through the self-criticism, information feedback and communication and strive for Microsoft Office 2007 progress. Microsoft in the full measure of the product development process, strongly after all the elements of the more effective management and avoid excessive bureaucratic between seek a new balance; In a more thorough analysis and customer contact, as customers support for his progress basis; From the past and current system of research projects and products in the study, constantly self-criticism, self denial; Through the E-mail with a wide range of contact and trust, gates and other managers urged people to stay close, strengthen the interactive learning, to realize the resource share; By establishing sharing system the development strategy of the impact on the company culture, and promote the company organization changing, maintain full of vitality. To set up a learning organization, our overall with more closely, more efficient to future march.

Microsoft always advocates employees the concept of life-long learning. Position in the sense of training employees just a way of lifelong learning. The Office 2007 company’s learning concept is: 70% of learning in the work, 20% of learning for the manager and colleagues from get, 10% of learning from professional training for new employees, generally speaking, the first year was designed to study period. The first three months of the study on the values, behavior standards, corporate culture, the company vision tasks and company policies. We will provide other basic training, such as how to use the company’s equipment, how to perform to submit an expense account financial formalities, the company offers all kinds of benefits, etc. After six months, is some more depth of training, such as how to participate in the company of some workers how to plan, performance management, etc. Professional skill training in both the domestic training, including overseas training, the training time also has a length. The company will put some important training plan on employee’s home page, the Office 2010 staff net after see can need according to oneself to apply to these training at a higher level. The training mainly from others have superior and colleagues, in addition, also kirka for new employees looking for a "master", the teacher is usually work department employees outside of the department senior employees, aims to cultivate their ability of duty and find yourself outside the possibility of other potential.

In the past ten years, China (contd written content) patent number "nets have been added to the six times, of patent application are already in to the world’s fifth, but we still want to strengthen the innovation. How to innovation? The foundation of Microsoft Office 2010 innovation in where? I think is still and intellectual property rights, sometimes everyone joked that what is IT? I say IT is IQ (IQ) plus IPR (intellectual property rights). IQ is man, the enterprise is to rely on people, I remember bill. Mr. Gates in the United States last time meet prime minister wen jiabao, premier wen jiabao asked bill. Gates: "your company the foundation of innovation in where?" Bill. Gates said: "we innovation which is on the people." innovation Everyone in the media see Microsoft hire developers to eight to ten times through screening to choose a person. I think people is the foundation of innovation.

Another point, about intellectual property rights, President hu jintao last time when Microsoft with media said, we want to promote China’s Office 2010 intellectual property rights protection, not just with the international community, the more important is to safeguard our independent innovation in China have a good development. We also see the past this period of time, the government has created a good a series on the protection of intellectual property rights, for we will tell the software industry measures, such as PC software pre-installed, such as the government to take the lead the implementation, enterprise promoting do original, build a good environment.

From market maturity to see, the Internet advertising has been through the foundation groping stage began to market subdivision and technology standardization.

From 1994 the first multimedia browser is netscape in the form of free promotion to the public since, based on the world wide web page banners type advertisement began to grow. This is the beginning of Internet advertising. In the Office 2007 subsequent decade, on the search technology as the foundation of the banners of type advertisement in the leading position gradually search technology as the foundation, the more accurately the keyword advertising instead. At the same time, AD pricing standard also, according to the web from vulgar general traffic to charge (CPM), to the precise according to actual ads for the benefits of shops charge (CPA).

At the same time, a based on the Internet advertising market intermediary to mature and development into two different intermediary form.

The first is "agent", advertisers as intermediary way, on the one hand, plus the contact website distribution network, on the other hand, the issue in the network advertising space to sell to customers. The second kind of be called the "exchange, set up the way" broker a platform for advertising agency of advertising clients through bidding to each other directly buy distribution network advertisement in the position. Usually the former is suitable for large-scale company customers; And the latter in small and medium-sized company advertising needs.

Whatever the form of an Internet advertisers is concerned, the network is the most important issue of the resources. Usually a distribution network with the advertising company including have or had a deal greatly small all web sites. These sites can be a giant web portal, such as Google, yahoo (www.yahoo.cn), MSN (www.msn.com.cn); Also can be content site CNET (such as www.cnetnews.com.cn); Even popular personal blog site. In addition to technical advantage, other than a Internet advertising the strength of the Office 2010 company depends to a great extent on the issue of the size of the network and industry span. Its distribution network, the greater the span is wider, it may be possible to contact to the same consumers in different web sites, more chances, collection of consumer behavior is more accurate information, the higher the percentage of advertising. And the last will bring "comparative advantage" and generate "network extension to the company", and thus produce larger market coverage. This "Matthew effect" become Microsoft accused Google DoubleClick acquisition in front of one of the important theory basis.

Microsoft’s big enterprise products division encourage every employee to join the company in a couple of weeks before to technical support center, help customers solve problems. Whether a staff qualifications have much deep, our company hope he after the most basic technical support work exercise, can understand the difficulties of customers. In the Office 2007 big enterprise products division of the nearly ten thousand employees if haven’t done anything technical support work, in the company is not a level of promotion opportunities.

In addition to require employees to listen to customer comments with outside of Microsoft, the software will automatically collect customer feedback. DuoNian ago, when developers can’t decide the Office what function in common toolbar, Office programmers produced a special Office software. This Office in the user permission that records user the most commonly used function, transmitted to Microsoft. Finally, using the statistical data, the developer can decide what kind of user interface will be beneficial to most users. Today, Microsoft Office 2010 has put this technology into the all of the products. Any Microsoft software run into problems (such as grind to gather data, and when) in the user’s permission to pass under the network of the headquarters of the data to the server to help developers diagnosis and test software. This technology, WindowsXP launched after a month, Microsoft took half of the user run into problems are solved, and then through the network to be automatic help close all law users to upgrade software. Such work embodies the spirit of innovation and the company with the goal of software technology to solve problems, of course, also reflected the company to listen to the opinions of customers with determination.

In the interview all three said that Microsoft is now quick action to personal computer users to provide new network services. Focus on data storage will make the PC users no matter which is available from the use of various types of computer, including desktops, laptops and smart phones most or all of the information. In the transitional period, gates has also participated in the design of Microsoft in close search strategy in this field, Microsoft Office 2007 has been trying to after GOOGLE and yahoo. Mr Craig said they plan to do all the structural reorganization plan, and in the last year have been implemented in the past few months, bill has turned to his proposed project development mode.

If Mr Gates left, he would not change the positive personality. He does not agree with silicon valley about Microsoft began repeating the people it’s point of view, IBM these people think Microsoft and IBM, as in mature into after could not cope with the challenge will be. He claimed that IBM is no longer in the center of the computer industry, reason has two, one is the computer industry is now in personal computing as the center, although IBM created the IBM PC, but never have their own culture, and not showing their own advantages, and their technology is never around personal computing and development. Secondly the center of the computer industry has turned to software, why you like the iPod, iPhone, Google search, psu on Xbox 360? Not the product itself, but is the software.

In the interview with Mr Gates don’t agree with GOOGLE will become smartphone software competitors to say. Microsoft in the market has a 10% share. There have been reports that GOOGLE prepare to march the mobile phone software market and providing host services. Microsoft’s chairman said, GOOGLE is unlikely to have the capacity and Microsoft for the mobile phone software market. He asked how many products, GOOGLE? How many products have profits? They released about 30 kinds of products, only one is to make money, so they can foresee, may be introduced to the world’s best mobile phone for free again at the same time? Moreover, able to produce attractive Microsoft Office 2007 software will decide who is the winner. He said, cell phone pay more and more attention of the software quality, he doesn’t think that will meet the challenge.