Tencent against chery as against Microsoft
About two QQ for attempting to be fired. Chery QQ trademark use for being objection, tecent company has the trademark application to the trademark office of the state administration of industry and commerce put forward the objection. Chery QQ is an infringement, and the key to see whether tencent in auto industry has been the exclusive right to the trademark QQ. Because tencent QQ is not well-known trademark, not cross-industry protection. According to the relevant provisions of the trademark law, only to be well-known trademark protection across class.
Now tencent technology (shenzhen) Co., LTD. Registered including the computer, communication and even dress, a number of industry of trademark, but do not include automobile products. This means that, in car industry is chery prior application in
Made just a said: "the tecent against chery is public relations activities", "QQ after extensive use and propaganda already registered trademark, the class for claim their own rights and interests, improve the infringement question also is normal. I understand this is largely a publicity activities, for QQ infringement is there, and not a two, from the big enterprise operation, can act as a deterrent effect, and it is also a propaganda and popularization of QQ activity, can attract more attention, to enhance the brand image have very great help."
On this view, the author also have the same feeling. However, the author think if competition from the industry’s point of view, tencent against chery than against Microsoft. Why do you say that? First of all, tencent and chery is two cross-industry enterprise does not, in itself, there are direct competition may, at least now that this is true. Second, about intellectual property rights of the maintenance and implants is a long-term process, proceedings in some extent could increase visibility and launched the attention of the public, but this need a relatively evenly matched opponent, or more than their powerful opponent just good, obviously in this respect, chery also can’t do, and give a person irrelevant feeling, really not lasting effects can public opinion? It is difficult to estimate.
Again, choose Microsoft, for it is a direct rival tencent, can give oneself increment public trust and reputation, although tencent visibility is strong enough. Also, there is a real example has been put in there.
Tencent if in the Chinese market of Microsoft against the monopoly of the MSN court, the influence is absolutely unprecedented. And also can alleviate the interchange bring its own because of the pressure, of course, tencent is going to do that, and there were no signs, as for later how, is bad to said.