The success of your brand depends on many factors, and online marketing is surely one of them. Even the smaller businesses and startups are now hiring marketing agencies for their digital marketing needs, which tells a lot about the efficiency of these firms. Singapore, thankfully, has some of the best known digital agencies, but not all are the same. In this post, we will talk about the factors that matter the most in your decision.
Start with a quick review
If a company claims to be the best in digital marketing Singapore, they must have done a good job with their website. Reviewing a few marketing agencies is more than important, because you cannot rely on the things mentioned in their ads. Is their website faring well online? Do they have adequate and credible online presence? If not, you have reasons to stay away.
Know their expertise
The digital marketing space is huge. From SEO and PPC to video marketing, email marketing, social media promotions and blogging, it covers a lot of channels and strategies. You need to know the expertise of the concerned agency before you can take a call. Ask questions about their projects and how they plan to use some of these channels and strategies for your website.
Check their work
A good online marketing firm should offer references on request. Knowing their clients will help in understanding their expertise in a more practical way. Some companies specialize in startup and small business promotions, while others are known for their extensive efforts with big brands. You need a team that can manage and handle requirements for your company without a second thought.
Understand the costs
Before you hire an agency, you have to know their charges. In general, you can expect to pay a monthly fee for their services, based on the inclusions. For certain paid promotional plans, the costs can be mentioned in addition to the basic fee. Nevertheless, getting an estimate is more than essential, but don’t choose a company because they seem to be more affordable than others. Instead, check their work and try to correlate their work with the quote.
Finally, take your time to ask questions. It is wise to organize an online or personal meeting, where you can understand their work approach better through a formal presentation. Not to forget, do discuss the long term business goals, which eventually help in planning the entire strategy.